Privacy Policy

This Privacy Policy describes how Clinica Serena collects and uses your personal information. We are committed to protecting your privacy and handling your data responsibly in compliance with Italian and European data protection regulations.

Information We Collect

We collect information in several ways to provide and improve our services. When you register for an appointment, we gather your personal details including name, date of birth, contact information, and medical history. We also collect health information relevant to your treatment and wellness needs.

When you visit our website, we automatically collect usage data such as your IP address, browser type, pages visited, and time spent on our site. This helps us understand how our patients interact with our platform and improve user experience. We also use cookies and similar technologies to enhance functionality and personalization.

If you contact us via email or phone, we keep records of your communications to respond to your inquiries and maintain quality service standards.

How We Use Your Information

We use your personal information to provide healthcare services, schedule appointments, send appointment reminders, and manage your patient portal. Your data enables us to deliver personalized care and maintain continuity of treatment.

We analyze usage data to improve our website performance, enhance security, and develop better features for our patients. We may use your information to communicate important health updates, service changes, or regulatory information relevant to your care.

We never sell your personal information to third parties. We only share your data with healthcare providers, pharmacists, or other professionals directly involved in your treatment, always with appropriate confidentiality agreements in place.

Your Rights

Under GDPR and Italian privacy law, you have the right to access, correct, or delete your personal information. You can request a copy of all data we hold about you in a structured, commonly used format.

You have the right to restrict how we process your data and to object to certain processing activities. You may withdraw consent for cookies or marketing communications at any time without affecting the lawfulness of prior processing.

If you believe we have violated your privacy rights, you can lodge a complaint with the Italian Data Protection Authority (Garante per la Protezione dei Dati Personali). To exercise any of these rights, please contact us using the information provided below.

Cookies and Tracking

We use cookies to improve your browsing experience and enable essential platform functions. Cookies help us remember your preferences, maintain secure sessions, and analyze how you use our services.

Essential cookies are necessary for the website to function properly and cannot be disabled. Analytics cookies help us understand visitor behavior and improve our platform. Marketing cookies track your preferences to provide relevant content.

You can manage cookie preferences through your browser settings. Disabling cookies may affect website functionality and your ability to access certain features of our patient portal. For detailed information about cookies, please refer to our Cookie Policy.

Data Security

We implement comprehensive security measures to protect your personal information from unauthorized access, alteration, or disclosure. Our systems use encryption, secure authentication, and regular security audits to maintain data integrity.

All staff members receive training on data protection and confidentiality obligations. We maintain access controls to ensure only authorized personnel can view sensitive patient information. Despite our security efforts, no transmission over the internet is completely secure, and we encourage you to use strong passwords and report any suspicious activity.

Data Retention

We retain your personal information only as long as necessary to provide services and fulfill legal obligations. Patient medical records are typically retained for the duration of treatment plus ten years, as required by Italian healthcare regulations.

Usage data and cookies are generally retained for a limited period to maintain website functionality and analytics. When you request deletion of your account, we remove your data within thirty days, except where legal obligations require longer retention.

Third-Party Links

Our website may contain links to external websites for informational purposes. We are not responsible for the privacy practices of third-party websites. We encourage you to review their privacy policies before providing personal information.

Changes to This Policy

We may update this Privacy Policy periodically to reflect changes in our practices or applicable regulations. We will notify you of significant changes by posting the updated policy on our website with a new last-updated date.

Your continued use of our services following such notification constitutes your acceptance of the updated Privacy Policy. We recommend reviewing this policy regularly to stay informed about how we protect your information.